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Test Drive a Data Analyst Career

(Basic Concepts of Data Analytics)

A data analyst is someone who uses technical skills to analyze data and report insights. This course helps you learn the basic concepts of data analytics with ease and improve your employability in any career you pursue.

Data Analytics: Demand Across Sectors

Organizations in all industries increasingly rely on data to make critical business decisions—which new products to develop, new markets to enter, new investments to make, and new (or existing) customers to target.

An analyst needs to know how to use data to enable an organization to make more informed decisions.

Though becoming an analyst is not everyone's cup of tea, a basic knowledge of it will give you a competitive edge in any career you pursue.

This course helps you test drive a career in data analytics by providing you with a safe, simulated, and risk-free way to immerse yourself as a data analyst in real-world workplace scenarios. This helps you understand what a career in data analytics is all about and how data analytics is used by companies to solve real-world problems.

Who is the course for?

For anyone (a student, a graduate or a working professional) who wants to gain a basic knowledge of data analytics and improve their employability in the job market.

  •   Approx. 15 hours to complete
  • Course Access Period:  30 days
  • Download Material:  Case studies in PDF
  • Learning: 100% online on your mobile or computer
  • Effort:  30 minutes per day for 30 days
  • Schedule:  Self-paced and learn on your own schedule
  • Beginner Level:  No prerequisites
  • Language:  English

How You Benefit?


Get Certified



Add Value to Your Resume



Enhance Your Employability


Don't Just Learn Data Analytics, Test Drive It

According to the National Skills Coalition, 92% of jobs require at least a basic knowledge of new-age technologies. Data Analytics is one such technology used widely by companies across sectors.

Take a test drive, learn its basic concepts and improve your employability in any career you pursue. If you find it exciting, you may also consider pursuing a career as a data analyst.

What You Learn

Here's how you test drive and understand Data Analytics.

1. Course Overview

Course Overview

An overview of the course.

2. Test Driving Instructions

Test Driving Instructions

Instructions that help you navigate with ease while you test drive.

3. Analytics Introduction and Outlook

Data analytics introduction

Go through a full introduction about data analytics including types, methods, tools used, key skills associated with analytics, and career outlook including the salary, job titles and prospects.

4. The Secret of Airbnb's Pricing Algorithm

Case Study - 1


Deploying predictive analytics, how Airbnb uses big data and machine learning to show hosts the probability of getting a booking and allows them to easily price their listings dynamically with a click of a button through their dynamic pricing feature.

5. How Walmart Uses Big Data?

Case Study - 2


How Walmart uses big data to solve complex problems in various areas of its business with the ultimate objective of enhancing, optimizing, and customizing the shopping experience of its customers.

6. Using Big Data to Drive Big Engagement

Case Study - 3


The different approaches Netflix follows in dealing with large streams of data to extract information and how its recommendation system creates a personalized experience that makes it easier for users to find great content to enjoy.

7. Using Data to Plan Engine Maintenance and Minimize Disruptions

Case Study - 4


With an effective Engine Health Monitoring (EHM) system, how Rolls Royce aims to avert a potential threat before it has a chance to develop into a real problem.

8. Harnessing the Power of Data to Detect and Prevent Credit Card Fraud

Case Study - 5


Using data analytics and machine learning, how American Express detects and prevents fraudulent transactions before a substantial loss is incurred while allowing normal business transactions to proceed in a timely manner.

9. Hands-on Activity


An activity that gives you hands-on experience in analysing the data, drawing insights and arriving at conclusions.

10. Refresh Your Basics


Refresh your basics including terminologies related to data analytics from expert-curated free online resources provided to you.

11. General Aptitude and Data Analytics Test


Get certified by taking an online test to evaluate your general aptitude and basic knowledge of this technology. Free online resources are included for practice.

12. Industry Exposure Hub

Job support

Our industry exposure hub provides free online resources that include job shadowing, case studies, workshops, informational interviews, career tips and tech tools.

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